Beautiful and Smart Asian Women

Asian women today are placing more emphasis and putting more effort into their personal beauty routine.  There was a recent study conducted by TNS Asia Pacific which reported that 59 percent of Asian women believe it is very crucial to attempt to look their best even before leaving the home in the morning.  This is in comparison to the 39 percent of Western women who feel the same way.  Asian women are among the most educated people in the world, but their beauty routine has not been neglected by and large.  In fact, these women see personal beauty as necessary to having a good job and a solid education.

According to some newspaper articles, the Chinese plastic surgery industry has grown into a $2.5 billion industry.  In addition, South Korea is reported to have the highest rate of cosmetic surgery in the world.  So when one observes most Asian add campaigns, it might be important to wonder if the strategy that marketers are using to attract Asian women is a good way to proceed in the future?  These women are without a doubt beautiful, social, and caring.  However, there is much more to them than merely a pretty face and a helpful attitude.  Just remember that Asian women have earning power, control of the family finances, and a high level of education.  This is just for starters too!

A company which hopes their brand will do well with the modern Asian woman will want to win the heart and mind of this person first.  There is the complexity of the whole Asian region to consider.  She spends her valuable time online too.  Brands must help this woman become more successful and more beautiful.  She wants to gain credibility and status by her purchases.  Most of all, she wants to build a happy, healthy family.  Therefore, any brand of product must make her happy too.  This is an exciting opportunity for any enterprising business person to consider!

Harlan Urwiler

For more information, feel free to visit my website at:  http://www.myorientalgallery.com/.